Program D: Communications and Knowledge Tools

Development and Utilization of Knowledge and Dissemination Tools 

This is a support service for the purpose of in-house communication, as well as the dissemination of ENID/El Nidaa activities and programs to project beneficiaries, the development community, policy makers, and the general public - using the many tools provided by ICT and traditional media such as print and broadcasting.  ENID/El Nidaa dissemination and advocacy activity includes: 

IN-HOUSE

The design and production of manuals, leaflets, in Arabic and mainly in support of ENID/EL Nidaa agricultural component for distribution in the field; books, and a variety of promotional material in support of its handicrafts component, including a 2016 illustrated 60 page Catalogue of products, supported by ALEXBANK, the design and publication of two books, one of which was published in English by the American University in Cairo Press, and the second self published with support from the Sawiris Foundation. Smaller items such as labels, stickers, price tags, signature packaging and wrapping material for sales purposes, including a promotional sticker and box produced especially for the export of jewelry to the British Museum were also produced for component program D.  All material for the El Nidaa Annual Conference (banners, posters, annual report, give-aways, press release, invite letters, simultaneous translation, interview facilities, etc) have been the responsibility of this program D in-house service.

MEDIA

ENID/El Nidaa has created and supervised one short professional (18 minutes) documentary on women and handicrafts training and its outcome on lives using extensive interviews with female beneficiaries themselves in the Upper Egypt Governorate of Qena, in cooperation with UNWomen.  This was broadcast via El Nidaa and UN websites, and at a variety of UN-sponsored meetings in Egypt. Two Ramadan Radio programs (15 minutes) featuring handicrafts on national radio were created as “competitions” and were aired on national radio women’s hour just before the fast break. An ENID/El Nidaa website (www.enid.org.eg) was set up early in El Nidaa history and has been operational consistently, featuring news items, information on programs, research and policy briefs. Latest figures indicate 1000 website views by June 2016, and over 2000 visits on Facebook. Lately, social media outlets (Facebook, Instagram, Jumia, and Souk.com) have been used to highlight and illustrated a range of El Nidaa “artizana” brand name products. An E-shop website, with help from Microsoft, is in the pipeline, and expected to be posted in November 2016.  Finally, 39 arabic press articles in Egypt’s mass circulation dailies featuring El Nidaa have appeared (to date) for 2015-2017.

POLICY OUTREACH

The commissioning  of – on average – 9 Policy Briefs yearly in English and Arabic, to scholars and experts on development subjects of special interest, in particular issues concerning women and employment. These are disseminated on the website, with select workshops held annually to highlight topics of particular importance. Occasional Case Studies  - particularly in agriculture – are also featured. 

Overall, best practice success stories, as experienced on the ground and documented in ENID/El Nidaa’s electronic database and through its publications are available to all project beneficiaries including young entrepreneurs, to policy makers, to the development community, and to the general public. 

Striking examples of outreach include best practice projects as they impact on regional and national policy. This can be seen in some examples such as the request by the local education authority in Qena and Luxor governorates (including extension staff and teachers) to extend the El Nidaa preschool model to an additional four locales, given their success over a two-year implementation in two districts.  Overall, this requires close collaboration between local education authorities, central government and ENID/El Nidaa. 
Further, the Egypt Cabinet of Ministers approved during its meeting on August 10th 2016, chaired by Prime Minister Sherif Ismail, to give ENID/El Nidaa a direct lease agreement for 15 years for a land plot of 13800 m2 in Qena in El Maana village on the desert fringe (zaheer sahrawy). The four-feddan plot is expected to serve as a central hub for best practices in manufacturing with three factories, two for ready-made garments (RMG) and one for Furniture.
H.E. the Governor of Qena has requested ENID/El Nidaa to prepare a strategy for sustainable agricultural development for Qena till 2030. A preparatory meeting/workshop has already been conducted with HE the Governor and the Head of Districts and Cities of Qena. 

The Agriculture Team is also requested to provide technical advice to the Hope and Health Oasis (HHO) in Wadi El Natroun. and discuss the possibility of replicating some of the Sustainable Agricultural Development Program’s activities with technical support and supervision from experts at ENID/El Nidaa. HHO has also requested the support to design a project document covering recycling and milk processing. A full report detailing the needed adjustments is currently being prepared and will be sent to HHO by the end of 2016. 

OFFICIAL RELATIONS

At the local level, ENID/El Nidaa uses its fully staffed regional office in Qena to reach and guide local NGOs, influence local government and administration by example, and lobby for influence on local policy, based on best practice outcomes. More than 60 targeted local NGOs have benefited in project development. Qena and Luxor Governors attend the annual conference and senior members of their administrative staff are in close touch with the ENID/El Nidaa regional manager in Qena, who maintains excellent relations with both Governors and their staff. 

The link between central and regional administration is a close one. At a national level, productive relations exist between ENID/El Nidaa and a number of ministries. El Nidaa results are available to 11 ministries. El Nidaa has privileged access to the Ministry of International Relations, the Ministry of Social Solidarity and the Ministry of Agriculture, whose mandates extend over numerous ENID/El Nidaa activities. It has interacted with the Ministry of Housing and Utilities on a sanitation project and the Ministry of Education (as well as local province governors) on education. Maintaining a positive relationship with central agencies has been essential, especially in regard to ministry Undersecretaries and senior bureaucratic staff. 

Team Leader: Ms. Gillian Potter